Description: ViviMax^™Annatto is a gmo-free double strength water soluble natural color produced through a purification process that is used in baked goods and its by products to give its eye appealing yellow to orange color. It comes from various carotenoid pigments found in the seeds of the achiote tree.

Composition: 
Norbixin (E160b(ii)),deionized water and potassium hydroxide (E525)

Applications
In baked goods where yellow or orange shade is required. It can also be used in fillings, frostings, gels,  sugar cones.

Dosage: 0.002–0.05%, dosage depends on final color shade required.